General Social Media tips
Leveling the Corporate Playing Field with Social Media
One of the things that excites me most about Social Media is the potential of leveling the “corporate playing field”. Small businesses are better able to compete with brands that have spent millions of dollars on marketing and advertising. In fact, small businesses may have a “leg up” because there is less “red tape” to…
Read MoreSmall Business Owners Are Passive In Social Media
Very interesting to read Media Post.com’s article that small business owners “show a strong preference for “passive” social media sources of business instead of actively engaging online. In the article Ben Hanna notes that, according to the Business.com study of over 1,700 small business owners/managers, they “currently use one or more social media resources to…
Read MoreSmall Businesses Still Have A Lot To Learn About Social Media
Today’s eMarketer newsletter outlined some statistics about how small businesses are using or perceive the value of social media. According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses. Businesses are also using social media for keeping up with trends and monitoring word-of-mouth.…
Read MorePrinciple of Reciprocity: how will this affect social media campaigns?
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between “church vs state”. Is it possible that bloggers will give kudos to products because they are being rewarded for doing so? Does the Principle of Reciprocity have any influence on the results of…
Read MoreSocial Media and Online Content Continues to Grow in 2010
Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010. According to the BtoB magazine’s “2010 Outlook” as found on Emarketer, social media marketing will be considered a priority for business-to-business marketing. Spending on website development, email and social media is on the rise. Some other…
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