General Social Media tips
Is (n)Etiquette dead? The “Good Manners” Guide for Business.
Right now I have 10 “friend” requests from strangers on Facebook. Not ONE of them sent me a personal note to introduce themselves, or have made any reference if we’ve met before. I wonder….would these same people simply show up at my house, knock on the door and invite themselves into my house – if…
Read MoreSocial Media marketing is no longer *just* for a Generation Y audience
Brian Solis always has a LOT of great information to share about Social Media. In today’s blog post he’s posted the Estimated average age on social network sites in the U.S. You can see in the chart below that Social Media marketing is no longer JUST for targeting Generation Y. Facebook – 38.4 yrs old…
Read MoreGastronomic Geotargetting: i-apps heading to a restaurant near you.
Geotargetting is the new catch phrase. From Foursquare, to Gowalla to Yelp, it’s all about location, location, location. Recently Springwise.com showcased a new custom, branded iPhone mobile application for restaurants. Blue Shoe Mobile Solutions – www.blueshoemobile.com – has developed a branded iPhone application which allows patrons to order food (for dine-in or take out), post promotions, events and…
Read MoreMobile Is On The Rise: Coupon Biz Set to Hit $57 Billion
With the recent release and popularity of the iPad, along with 91% of Americans who use cell phones, it’s no wonder that a study from The Mobile Marketing Association in partnership with Luth Research, says that couponing is expected to rise to $57 Billion in 2014. Courtesy of Mediapost: “While 10% of cell phone owners (9.1% of…
Read MoreSocial Influencers in Canada & the US are a chatty bunch
I don’t often come across Canadian Social Media statistics (and I’ve researched!) and I’m delighted to see this study from a white paper from ICOM, a division of Epsilon Targeting, (via eMarketer.com) which outlines the impact of “Influencers” (aka Brand Ambassadors or Raving Fans). Influencers can often be identified as people who make a difference in their community: they join local…
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