Mobile Is On The Rise: Coupon Biz Set to Hit $57 Billion

With the recent release and popularity of the iPad, along with 91% of Americans who use cell phones, it’s no wonder that a study from The Mobile Marketing Association in partnership with Luth Research, says that couponing is expected to rise to $57 Billion in 2014.

Courtesy of Mediapost: “While 10% of cell phone owners (9.1% of the total) use a mobile location-based service at least once a week, the number is much higher for iPhone owners: 63%. In terms of age cohorts, adults ages 25-34 were the heaviest users of location-based services, with 22% doing so weekly.

Most respondents said that they used location-based services to locate nearby ‘points of interest, shops, or services.’

Roughly half of those who noticed ads during their use of a location-based mobile service took some kind of action.”

Get ahead of the social media game by ensuring your business is accessible via geotagging. Essentially, making sure your location can be found on maps and sites. Leverage opportunities to reward people who are logging in and messaging their friends about your location.

Couponing is just one way to get into the groove. I’ve seen examples of “scavenger hunts” or “fun things to do in the neighbourhood”. Cross promote a business nearby. Encourage your clients to come back for more.

Here are the frontrunners in the GPS-enabled, location-based social network services:

Have you used any of these sites to tap into Social Networking? We’d love to hear what you love or don’t love about this emerging trend.

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Foursquare screen grab

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Posted in General Social Media tips and tagged Foursquare, geo-tagging, mobile

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

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