Staying on top of the ever-changing privacy settings on Facebook is challenging but I always strive to keep you posted. Today’s tip about your Privacy Settings to change “Who can see my stuff”? It’s Mark Zuckerberg’s mission to get everyone to share everything – all. the. time., (he calls this “frictionless sharing“). In my opinion,…

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The power of Social Media comes from the two-way conversation as opposed to the one-way “push” from traditional media. It allows for great customer service and feedback from business to consumer/client. But Social Media also doesn’t work in a vacuum. It’s a part of your overarching business strategy and must be aligned with your overarching…

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Facebook certainly has become the most wide reaching of all the Social Media sites. With over 1.5 billion (yes BILLION with a B), its certainly a site too large to ignore. Most of us use Facebook to connect with friends and family but businesses have immersed themselves to get “eyeballs” and ideally build a passionate…

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As a follow up to my former blog post: Is Facebook Dying A Slow Death?, the answer seems to be “yes indeed” As you will see in the following video from the Huffington Post online, Facebook has lost nearly 9 million visitors in the US and 2 million in the UK. There is more penetration…

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By now, you may have heard or seen that Facebook has now “introduced” hashtags (#) to their users. A brief explanation: “A hashtag is a word or a phrase prefixed with the symbol #. It is a form of metadata tag.” (Source: Wikipedia) In a nutshell: hashtags essentially allow people to follow a conversation or a “thread” when everyone uses the…

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