Facebook Tips
Is Facebook Dying A Slow Death?
Here we go again – more changes coming to Facebook The article (thanks S. Ghigliotty for the original post), states there will be content-specific feeds, and leveraging Instagram to provide even more focus on images (and ads!) I wonder if this will re-vitalize Facebook or will it continue to share irrelevant “noise”? When I signed…
Read MoreWhy Facebook’s Graph Search is a PR Disaster Waiting to Happen
Facebook’s recent beta launch of Graph Search isn’t widely accessible to all just yet but it’s already making me very nervous. As I’ve written before, I’ve got a “love/hate” relationship with the worlds biggest Social Media network. I love that it’s allowed me to reconnect with “long lost friends”. I love it as a marketer who…
Read MoreDear Facebook, you’ve let us down once again. Can we ever trust you?
Facebook – the Social Media site we hate to love. Over 1 billion members members served. Facebook’s wide reach is truly outstanding. It’s changed the way we communicate, that’s for sure. We’ve reconnected and stayed connected with friends and family. We no longer have to send multiple emails to different people to stay in touch.…
Read More4 Simple Steps to Add Calls-to-Action Buttons on Facebook
We know we’re NOT allowed to use calls-to-action (CTAs) on the Facebook cover image. But we ARE allowed to use the buttons beneath the cover page. Here are the simple steps to change them. Step 1: Log into your Admin panel, on the “Edit Page” drop down menu, click on “Update info” Step 2: Click on…
Read MoreFacebook and Google Ads: Are they worth it?
Facebook makes billions of dollars with their ads. Are they worth it? GM says “no” – they’ve pulled their ad campaign. But here’s the thing: While traditional advertising (pushing information from one to many) is not nearly as powerful as permission-based marketing, there is still something to be said for brand impressions when done strategically. If you’ve…
Read More