Do you know what a QR code is?
You may have seen them. They are square bar codes you can scan in using an app on your smart phone.
They haven’t been widely adopted just yet, but some companies who are using them have been really creative.
Check out what JCPenney did this last holiday season.
“When you purchased a gift from any JCPenney store, you received a “Santa Tag” with an accompanying QR code. By scanning the code, the giver could record a personalized voice message for the recipient. The the giver stuck the code on the package like a gift card.” (source: Mashable.com)
I think that’s pretty cool!
If JCPenney also encouraged people to sign up to their newsletter, or gave them a coupon for their next purhase, it would be a GREAT way to build their database or encourage new purchases.
In fact, the marketing manager of a local golf course told me they strategically placed QR codes around their golf course and their newsletter database increased from approx 200 subscribers to 1,200 in a few short months.
Think about your audience. Are they early adopters? Do they love new technology?
If they do, you might want to think “out of the box” (pun intended) to creative ways you can leverage this tool to achieve your strategic goals.
What unique strategies have you seen?
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
