This week, Emarketer circulated more statistics about marketing to Moms. Is it any surprise that Moms (or anyone else, for that matter) trust peer-to-peer consumer reviews? Isn’t this what the “new” age of Social Media is all about? Manufacturers descriptions are biased and intended to sell products. Consumer reviews are not.  Moms are powerful influencers…

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A very interesting video on Social Media ROI: Socialnomics [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][youtube=http://www.youtube.com/watch?v=ypmfs3z8esI&hl=en_US&fs=1&] Fun to see WHO is making money using Social Media. Don’t you think this video have more impact if they showcased HOW?…

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Social media is an ideal way for businesses to connect with consumers. Engaging with your target audience builds relationships and if used properly, builds trust and converts sales. Ideally your content should entertain, educate and/or engage. Be transparent. Be authentic. Ask for advice, or assist people with their problems. Listen to responses. Let your customers…

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