Content Tips
4 Simple Steps to Add Calls-to-Action Buttons on Facebook
We know we’re NOT allowed to use calls-to-action (CTAs) on the Facebook cover image. But we ARE allowed to use the buttons beneath the cover page. Here are the simple steps to change them. Step 1: Log into your Admin panel, on the “Edit Page” drop down menu, click on “Update info” Step 2: Click on…
Read MoreScoop.It : Like Pinterest, But The Focus is on Content
Ok kids. Brace yourself. There’s a Pinterest for Business on the block, and it’s name is Scoop.It [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_youtube http://www.youtube.com/watch?v=Bnr6QKKcsII/] Now before you groan – “but I don’t have time for another Social…
Read MoreSocial Media Marketing for Business-to-Business (B2B)
When you hear “Social Media Marketing”, you think of Facebook. Don’t you? Well, although Facebook certainly has a stronghold on the world of Social Media, they aren’t the “end all, be all”. If your customer base is business-to-business, Facebook is probably not the most useful tool. So what other options do you have? Blog: Your…
Read More10 Tips to Create GREAT Social Media Content (& Win Over Your Customers).
The past few weeks, we talked about: Week 1: Where your customers (probably are) Week 2: Starting with a strategy Week 3: Measurement and Metrics Let’s move on to content. Why is it so important? Statistics indicate that 57% (B2C) and 43% (B2B) businesses have acquired a customer from their company blog. Using your blog,…
Read More34% Who Use Social Media Are Actively Sharing About Your Brand: The Importance of Being Engaged (and Ernest)
I often blog about importance of being engaged with your customers. Back in June 2010, a Mediapost.com* article indicated 34% have turned to social media to air their feelings, positive or negative, about a company, brand or product. According to the article: “Within this group a subset equal to 26% of the total complained about companies, brands…
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