Content Tips
How infomercials use the persuasive “science” to influence and motivate their target audience to buy.
Have you ever sat through an infomercial? About 20 minutes into the “show”, you find you’re reaching for your wallet for not ONE set of widgets you never needed 30 minutes ago, but you get TWO sets of widgets. Right? I’m fascinated by infomercials because their formula nail sales down persuasive ways to influence people to…
Read MoreTo Automate or Not To Automate: Social Media Content Marketing, Posts and more…
Social Media content marketing, curation and deployment is undoubtedly time-consuming. Many of us are looking for easy shortcuts that can help us to save time and stress when it comes to managing our Social Media accounts. One of the best ways to save time is to create a content calendar. Whether you use an Excel…
Read MoreHow To Convert Clients Using LinkedIn Long Form Blog Posts
Publishing blogs on LinkedIn is one of the BEST ways you can showcase your expertise and stay top-of-mind with your target audience. Originally reserved for LinkedIn Influencers such as Arianna Huffington and Richard Branson, we ALL now have the power share our opinions and perspective. I personally have seen success from writing and sharing content. Several…
Read MoreHow To Get Over Your FEAR Of Sharing Your Message on Social Media
Frequently during my corporate training sessions, or when I’m working with clients one-on-one, I’ll hear someone say: Why should I publish my own content? Hasn’t it all been said before? or they’ll say I’m afraid of making a mistake. What happens if I publish something that ticks someone off and it affects my business? These…
Read MoreWhat MUST Change In Social Media Marketing For 2015
This past year, I’ve re-connected with several friends I used to have frequent conversations with on Twitter. We all agree that this medium has changed significantly in a few short years. When many of us began adopting Twitter in 2007/2008, we collaboratively found a collaborative group of “strangers” who immediately became “friends”. We jumped into…
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