Monologue vs Dialogue: Businesses still don’t “get” how to use Social Media
Now that “Social Media” is in the process of being accepted as a viable medium for connecting with clients, there are a lot of businesses who have created a presence on Facebook, Twitter etc. They may be present but they aren’t actually using Social Media properly. I still see many businesses pushing out brochureware. (Their…
Read MoreIs (n)Etiquette dead? The “Good Manners” Guide for Business.
Right now I have 10 “friend” requests from strangers on Facebook. Not ONE of them sent me a personal note to introduce themselves, or have made any reference if we’ve met before. I wonder….would these same people simply show up at my house, knock on the door and invite themselves into my house – if…
Read MoreFacebook & Twitter Users Spend More $$ Online
Hey Big Spender! Social Media users spend more money online. This really shouldn’t be surprising since the heaviest users of Social Media are engaged. They are using platforms such as Facebook and Twitter to find out who provides the best deals and customer service. In this (brave) new world of Social Media, customers have the…
Read MoreSocial Media marketing is no longer *just* for a Generation Y audience
Brian Solis always has a LOT of great information to share about Social Media. In today’s blog post he’s posted the Estimated average age on social network sites in the U.S. You can see in the chart below that Social Media marketing is no longer JUST for targeting Generation Y. Facebook – 38.4 yrs old…
Read MoreFacebook is to announce new privacy tonight. What’s it gonna take to win YOU back?
It’s expected that Facebook and Mark Zuckerberg will be announcing changes to their privacy tonight. According to research from Edelman (via eMarketer), 47% of US Internet users were willing to watch ads in exchange for free entertainment and only 13% were willing to give up private information. And while this article outlines that Facebook and…
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