Facebook certainly has become the most wide reaching of all the Social Media sites. With over 1.5 billion (yes BILLION with a B), its certainly a site too large to ignore. Most of us use Facebook to connect with friends and family but businesses have immersed themselves to get “eyeballs” and ideally build a passionate…

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I just finished Jonah Berger’s book, Contagious and loved it. Quite simply, it’s about “The secret science behind word of mouth and how you can use it to get more people talking about your product or idea.” I saw him speak at the Art of Marketing Conference in Toronto and was fascinated by some of the…

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At almost every Linkedin training and seminar, I’m asked: “What are LinkedIn endorsements, and are they useful?” This is an excellent question. LinkedIn endorsements are typically found at the top of the page. Here’s an example: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=””…

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This morning in my Twitter feed, I happened to come across a Tweet that looked like this: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] This is a post of someone’s nightly sleep pattern! Every day, I see people…

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This week, I was working on a presentation and I wanted to include a “wag the dog” gif. The reason is, because my friend (and co-trainer/colleague Andrea Kennedy) says “Don’t let Social Media wag the company dog“. The whole point of this concept is that strategy and business objectives should come FIRST and social media…

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