Are Facebook Ads Worth It?
The power of Social Media comes from the two-way conversation as opposed to the one-way “push” from traditional media. It allows for great customer service and feedback from business to consumer/client. But Social Media also doesn’t work in a vacuum. It’s a part of your overarching business strategy and must be aligned with your overarching…
Read More“Social Media is more about sociology and psychology more than technology”
As you probably know, I’m an avid follower of Brian Solis. Back in 2007 in this blog post, he wrote “Social Media is about sociology and psychology more than technology”. And he’s absolutely, 100% true. When we are engaging with our clients and customers online, we may think we are communicating computer to computer, when…
Read More5 Ways To Get More Attention on Facebook
Facebook certainly has become the most wide reaching of all the Social Media sites. With over 1.5 billion (yes BILLION with a B), its certainly a site too large to ignore. Most of us use Facebook to connect with friends and family but businesses have immersed themselves to get “eyeballs” and ideally build a passionate…
Read MoreHow To Make Your Brand Go Viral
I just finished Jonah Berger’s book, Contagious and loved it. Quite simply, it’s about “The secret science behind word of mouth and how you can use it to get more people talking about your product or idea.” I saw him speak at the Art of Marketing Conference in Toronto and was fascinated by some of the…
Read MoreWhat are LinkedIn Endorsements, and are they useful?
At almost every Linkedin training and seminar, I’m asked: “What are LinkedIn endorsements, and are they useful?” This is an excellent question. LinkedIn endorsements are typically found at the top of the page. Here’s an example: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=””…
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