Open Letter To The C-Suite: Why You MUST Be On LinkedIn
Attention: All senior C-Suite executives. (CEO, COO, CMO, CFO, CIO, CTO, EVPs, SVPs, VPs etc.) As you know, Social Media is not a fad. It’s not going away anytime soon. Your company may be participating online but – how visible are YOU? You are THE forward-facing CHIEF brand representative of your company. The head honcho.…
Read MoreHow and Why My “Who’s Viewed Your Profile On LinkedIn” Received 3,000 Views
Down the right hand column of your LinkedIn profile, you’ll notice there are quite a few interesting nuggets of information. Most recently, LinkedIn’s blog announced “Managing Your Professional Identity Just Got Easier“. Now you can see more analytics about WHO’s viewed your profile: And, you can also get see which updates receive more traction and…
Read MoreMy Dirty Little Secret On How To Save Time Using Social Media
I have a secret. Listen in. I know that Social Media is a time suck. Social Media is overwhelming. Social Media is__________(enter your frustration here) BUT Social Media is great for customer service. Social Media helps you reach a whole new audience and leverages your existing happy clients to extend your message for you. The…
Read MoreChallenges of Being A Leader In The Era Of Social Media: 5 Steps To Success
The kiss of death for many businesses in the era of Social Media is “if it ain’t broke, don’t fix it” or worse “but we’ve always done it this way”. As author and Principal at Altimeter, Brian Solis says: “We live in an era of “digital Darwinism, a time when technology and society are evolving faster…
Read MoreHow To Position Yourself As An Expert and Embrace The Brand Called YOU.
What do Bill Gates, Mark Zuckerberg, Michael Jordan, and even “Snookie” have in common? They are brands. Personal brands. They stand out further beyond Microsoft, Facebook, The Chicago Bulls and MTVs “Jersey Shore”. In our company, we are no longer “lifers” – our careers take different twists and turns along the way. One element that…
Read More