Posts by Leslie Hughes
How to separate your professional friends from your personal friends on Facebook.
Since the inception of Social Media, our personal and professional lives often meld together. Our professional contacts want to “friend” us on Facebook and often we’re left wondering whether or not we should allow these professional contacts into our personal space. Some have a hard and fast rule not to mix business with pleasure. Others…
Read MoreWhat’s the ROI of YOU?
Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“. When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re…
Read MoreThe easy way get your staff to share your company message using LinkedIn
Your staff are your best brand ambassadors. They are much more likely to share your company “wins” and update their network on “what’s new” within your organization than your clients are. In fact, according to Ciceron.com, companies that foster the brand ambassador experience on average a 19.2% increase in operating income. Encouraging your employees to get involved and…
Read MoreWhy you need to write your LinkedIn Summary for the READER
Your LinkedIn Profile is what I like to call “your resume with personality”. Many people thought this channel was just used for job searching, but professionals now understand that this channel is exceptionally important for building business and deepening relationships. This isn’t the channel where people are wasting time, this is the channel where executives are…
Read MoreConferences and LinkedIn: 4 easy steps to boost your quality connections and deepen relationships.
As we head into the fall season, we’ll also be getting back into the business groove and attending many conferences. Since LinkedIn is the world’s largest business network, it’s natural you’ll want to make sure you are aligning your professional relationships with this powerful platform. Here are 4 easy steps to use LinkedIn to deepen relationships at conferences. Step #1: Ensure…
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