Posts by Leslie Hughes
Are you at risk of losing all your connections on LinkedIn?
One of the pitfalls of being a member on any Social Media site is that each channel “owns” your content. The idea of backing up your data is just about as sexy as a trip to the dentist, or doing your taxes, but it’s exceptionally important for you to make sure you have captured your…
Read MoreHow Marketing Managers Can Help Extend Word-of-Mouth Awareness Using LinkedIn
Did you know that your own team are actually the BEST brand ambassadors for your organization? Marketing Managers are often challenged with having to juggle various aspects of product, place, price and promotion across the continuum of owned, earned and paid content. Edelman Trust Barometer 2016 stated: “Employees are credible spokespeople on issues that build trust among…
Read MoreHow often is too often? Are you annoying people with your status updates on LinkedIn?
Publishing status updates on LinkedIn is one of the best ways to build thought leadership. I’m often asked the question “How often can I post updates without annoying my connections?”. I tell my clients one of the reasons why LinkedIn is my “channel of choice”, is because it’s a fairly low maintenance site. You only…
Read MoreIf you are an executive and don’t have an up-to-date profile on LinkedIn, you’re missing out on this…
If you’re an executive, and you haven’t updated your LinkedIn profile….what are you waiting for? Did you know LinkedIn is one of the highest ranked sites when someone Googles your name? Did you realize that you are one of the key forward-facing brand ambassadors for your organization? Before you’ve set out to meet one of…
Read MoreHow to start or deepen relationships on LinkedIn. Break the ice with these easy conversation starters.
Many of us think that LinkedIn is just a resume site, but this professional networking site has a treasure trove of information about your connections and is a great way to start or deepen your professional relationships. Social Media has the word “social” built right into the name, and we often seem to forget that…
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