Brian Solis is one of my favorite Social Media thought leaders. He looks at Social Media from the perspective of a social anthropologist. It’s not just important to examine the tools themselves but WHY we use them.

I recently heard (I think it was on an I LOVE Marketing podcast), that we search on Google to think, and we visit sites like Facebook NOT to think.

It’s just a reminder that each tool is different and we shouldn’t just jump into creating a presence on Facebook, Twitter etc without knowing what you want to achieve.

I really like how Brian Solis examines “Digital Darwinism” and how if your businesses doesn’t evolve, only the strongest will survive.

In some ways, Social Media comes back to “old school” customer service. The question is, how you use this in your business?

If you’re a smaller organization/entrepreneur, it can be easier to cut through the “red tape” of approvals and respond in a timely manner. If used correctly, Social Media isn’t a constant push of a conversation from the business to the consumer, but a conversation.

In larger organizations, where control of the brand message is paramount and there’s very little communication across departments, the challenge is going to be greater to break down barriers and put customer needs first.

It’s just a reminder to re-visit your overall strategy (or begin to create one!), to assess your target audience, your unique selling proposition and what it is you want to acheive.

To paraphrase the Cheshire Cat in Alice of Wonderland: If you don’t have a destination, any path will take you there.
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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.