Recently, I seem to be receiving mass “sales-y” e-mail blasts from several of my connections on LinkedIn.
This violates the cardinal rule: Thou shalt NOT overtly sell using Social Media
It’s relationships first; selling second.
Those who send mass “sales-y” emails are putting themselves first.
In the age of Social Media, it’s important to put the needs of your customer first.
Cultivating a niche audience of quality people who opt-in is much more effective than just trying to ‘spray and pray’.
Yes, you may use “sales-y” content about 10% of the time, but you must be careful how you do this.
If you aren’t giving more than you are receiving, if you aren’t building trust, if you aren’t providing great customer service then you don’t “get” Social Media.
What kinds of violations are you seeing out there? Should we send the Social Media police?
Image source: http://en.rian.ru/cartoons/20110818/165902776.html
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
