Recently, I seem to be receiving mass “sales-y” e-mail blasts from several of my connections on LinkedIn.
This violates the cardinal rule: Thou shalt NOT overtly sell using Social Media
It’s relationships first; selling second.
Those who send mass “sales-y” emails are putting themselves first.
In the age of Social Media, it’s important to put the needs of your customer first.
Cultivating a niche audience of quality people who opt-in is much more effective than just trying to ‘spray and pray’.
Yes, you may use “sales-y” content about 10% of the time, but you must be careful how you do this.
If you aren’t giving more than you are receiving, if you aren’t building trust, if you aren’t providing great customer service then you don’t “get” Social Media.
What kinds of violations are you seeing out there? Should we send the Social Media police?
Image source: http://en.rian.ru/cartoons/20110818/165902776.html