Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010.
According to the BtoB magazine’s “2010 Outlook” as found on Emarketer, social media marketing will be considered a priority for business-to-business marketing. Spending on website development, email and social media is on the rise.
Some other key statistics to note:
54% already use social media to market to their customers. This statistic is increasing steadily.
25% of US B2B companies use social media to generate awareness and 15% to engage with customers. Sixty percent stated taht positioning themselves as “thought leaders” is most important as is measuring success through response rates for web traffic and qualified leads (49%).
Personally, I’ve noticed a lot of websites/newsletters such as Media in Canada are supported both by ads and turning to paid content (at $149.95/year!). According to another article found on Emarketer, “the digital media landscape will be predominantly ad-based”.
It will be interesting to see how the new revolution of digital monetization will evolve.
Stay tuned!
And now back to our regularly scheduled program….
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
