It’s not easy to make your campaign go “viral” online but Kmart has done it – not once, but twice – with cheeky, almost profane commercials.
First there was “Ship My Pants”
Which is has reportedly
become the 11th most watched online video ever.
Then there was “Big Gas Savings”
Remember the Old Spice ads in 2010? Adorable and sometimes nonsensical, we laughed and shared and talked about how clever this campaign was. This campaign translated into real dollars as profits rose 107%
But does a viral campaign automatically translate into dollars?
I haven’t come across any financial results or case studies yet.
In my humble opinion, a clever TV ad does not motivate me to purchase.
What motivates me is ongoing, consistent, stellar customer service, receiving value and price.
In this information age, we are empowered consumers who can comparison price shop and educate ourselves on why we should purchase one product over another.
What do YOU think?
Do ads like these change YOUR attitude about products?
Did you feel more compelled to buy Old Spice after their ad?
Answer with your thoughts below, or join in the already heated conversation on the PUNCH!media Facebook page: https://www.facebook.com/punchmediadotca
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
