Viral Marketing
How To Make Your Brand Go Viral
I just finished Jonah Berger’s book, Contagious and loved it. Quite simply, it’s about “The secret science behind word of mouth and how you can use it to get more people talking about your product or idea.” I saw him speak at the Art of Marketing Conference in Toronto and was fascinated by some of the…
Read MoreGif this! The comeback of the animated image.
This week, I was working on a presentation and I wanted to include a “wag the dog” gif. The reason is, because my friend (and co-trainer/colleague Andrea Kennedy) says “Don’t let Social Media wag the company dog“. The whole point of this concept is that strategy and business objectives should come FIRST and social media…
Read MoreKmart’s “Ship My Pants” and “Big Gas Savings”: Does a viral campaign change your buying habits?
It’s not easy to make your campaign go “viral” online but Kmart has done it – not once, but twice – with cheeky, almost profane commercials. First there was “Ship My Pants” Which is has reportedly become the 11th most watched online video ever. Then there was “Big Gas Savings” Remember the Old Spice ads in…
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