Viral Marketing

How To Make Your Brand Go Viral

I just finished Jonah Berger’s book, Contagious and loved it. Quite simply, it’s about “The secret science behind word of mouth and how you can use it to get more people talking about your product or idea.” I saw him speak at the Art of Marketing Conference in Toronto and was fascinated by some of the…

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Gif this! The comeback of the animated image.

This week, I was working on a presentation and I wanted to include a “wag the dog” gif. The reason is, because my friend (and co-trainer/colleague Andrea Kennedy) says “Don’t let Social Media wag the company dog“. The whole point of this concept is that strategy and business objectives should come FIRST and social media…

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