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PUNCHmedia
  • HOME
  • ABOUT
    • As Seen On: Media Features of LinkedIn Top Voice Leslie Hughes
  • TRAINING
    • LINKEDIN PROFILE WRITING
    • LinkedIn Training for Organizations
    • AI training and coaching, Toronto
    • Hire Leslie for Keynotes & Training
  • LINKEDIN PROFILE
    • LinkedIn Profile Development
  • THE BOOK
  • THE BLOG
  • CONTACT

Posts Tagged ‘case study’

Kmart’s “Ship My Pants” and “Big Gas Savings”: Does a viral campaign change your buying habits?

By Leslie Hughes | May 25, 2013

It’s not easy to make your campaign go “viral” online but Kmart has done it – not once, but twice – with cheeky, almost profane commercials. First there was “Ship My Pants” Which is has reportedly become the 11th most watched online video ever. Then there was “Big Gas Savings” Remember the Old Spice ads in…

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