Posts Tagged ‘case study’
Kmart’s “Ship My Pants” and “Big Gas Savings”: Does a viral campaign change your buying habits?
It’s not easy to make your campaign go “viral” online but Kmart has done it – not once, but twice – with cheeky, almost profane commercials. First there was “Ship My Pants” Which is has reportedly become the 11th most watched online video ever. Then there was “Big Gas Savings” Remember the Old Spice ads in…
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