Dear Facebook, you’ve let us down once again. Can we ever trust you?

Facebook – the Social Media site we hate to love.

Over 1 billion members members served.  Facebook’s wide reach is truly outstanding.

It’s changed the way we communicate, that’s for sure.

We’ve reconnected and stayed connected with friends and family.

We no longer have to send multiple emails to different people to stay in touch.

We’ve blurred the lines between business friends/connections and personal connections.

And yet, while most of us use Facebook daily, they continue to violate our trust.

From a personal perspective:

• Facebook has violated their own privacy policy on more than one occasion
• there are more words in Facebook’s privacy policy than there is in the US Constitution
• Facebook changes their site frequently and most people don’t know the default settings are public. Facebook’s mandate is “frictionless sharing” so that we’re sharing with everyone – all. the. time.

Now, from a business perspective they’ve really stirred up the pot.

Facebook’s Edgerank is their proprietary algorithm that decides what content is seen by whom.

In early October, many page managers began noticing that their statistics were dropping quite significantly and have blamed this on changes in Edgerank.

In a nutshell, if you’ve spent your time and energy (= money) cultivating an online community of Facebook “Fans” – your posts are only being seen by 16% of your audience.

Rumor has it, that Facebook wants brands to PAY to share their content. (Facebook denies this)

Say….whaaaaaat?

You say to yourself: “I’ve cultivated a community who have actively asked to receive information about my brand, and now Facebook wants me to PAY to share information with them?”

Businesses are getting fed up.

Most noticeably, Mark Cuban (billionaire and owner of the Dallas Mavericks), has publicly announced “enough” and is directing his attention to other sites such as Twitter.

It’s just a reminder NOT to put all your business eggs in the Facebook basket.

You must diversify your presence throughout the social networks to ensure your reach.

I encourage my clients to keep their call-to-action content funnel going back to their own website and/or blog instead of trusting these third-party sites that may change their algorithms in a heartbeat.

When you host and maintain your own site, featuring your own regularly updated, relevant content, you are much more in control of ensuring that your audience is receiving the content you are sharing at a time when your audience needs to see it.

So what do you think???????

Are you going to continue devoting the majority of your Social Media time to this site with over 1 billion people, or will you/have you start(ed) to diversify?

 

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