If your company is highly visual, and if your target audience is women, you really ought to take a look at using Pinterest as a part of your Social Media marketing toolkit (if you haven’t already)

As I mentioned in a brief tutorial in May 2012,  some of the effective ways you can use this very popular photosharing site is:

  1. Showcase your company culture
  2. Create bios for executive management team
  3. Infographics and data charts
  4. Photos of customers – (enjoying your products)!
  5. Create a contest (be sure look at terms & conditions)
  6. Create video gallery
  7. Showcase best practices
  8. Share inspirational quotes
  9. Share how-to’s
  10. Sell your stuff (adding the price of an item with the $ sign automatically shows up with a banner so people can purchase your items)

When I jumped on the Pinterest bandwagon, having a Company Page was not an option.

Some of the key differences, as outlined by SocialMediaExaminer.com 

  • Terms of Agreement are different
  • Businesses can set up their account with their business name (instead of a personal name)
  • There are educational materials and case studies available so businesses can learn how to effectively market themselves on this site. (I.e. How to build a community and tell your story)

There are some really creative and unique ways you can use Pinterest. Here’s an example of one case studies (from Pinterest)

Allrecipes creates a seamless food sharing experience
http://business.pinterest.com/case-study-allrecipes/

Goals:

  • Grow the Allrecipes community
  • Make it easy to discover recipes and videos
  • Send high-quality traffic to Allrecipes.com

Results:

  • Within three months, more than 50,000 recipes were pinned resulting in 139 million Pinterest impressions, and clicks on Allrecipes’ Pinterest content increased more than 900%
  • they featured Pinterest in their marketing emails distributed to more than 6 million monthly subscribers
  • In less than a week after the release of the Scoop newsletter, the number of clicks to Allrecipes.com from Pinterest increased 4x, repins and likes of the featured images increased by more than 3x, and reach grew by 2x.

I recently created a new board, to add (and bookmark) various eMarketer statistics about the Social Media industry.

I noticed you can also add other people to help you add to your presence. So if you have other staff assisting you with your Social Media presence, be sure to enlist the assistance of others.

 

So, how are you using Pinterest to augment your Social Media presence? Comment in the field below to let me know what works for you – and/or add your Pinterest board for extra exposure!

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Posted in Content Tips, Pinterest and tagged , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.