Top 10 Tips for Integrating Social Media at Tradeshows

Whether you are business to consumer (B2C) or business to business (B2B), trade shows are often an important part of your marketing mix.

Are you using social media to enhance your presence?

Here are my top 10 tips for integrating your Social Media presence, increasing your brand presence exposure and capturing your audience.

Remember: be true to your strategy. Stay consistent to your objectives. Social Media is about building relationships NOT pushing sales.

1. Ask people to join your Social Media networks.
   LIKE us on Facebook! http://www.facebook.com/yourbusinessname
   TWEET with us on Twitter! http://www.twitter.com/yourhandle
   It’s even better if you tell your audience why they should be connecting with you.
2. Use hashtags to create local tweetups and connections.
   
3. Show social proof.
   Show videos of people talking about how great your product is.
   Show screen grabs of positive Facebook or Twitter feedback via Slideshare or Powerpoint presentation.
4. Blog before and after the tradeshow:
   Where people can find you, what you liked about the tradeshow and who you met.
5. Use QR codes to provide quick access to relevant information.
6. Encourage people to “check in” at your booth using Foursquare.
   
7. Share pictures via Twitter and/or Facebook of the Tradeshow.
   Who’s stopping by your booth. (Only update Facebook once a day, Twitter can be updated throughout the day).
8. Connect with other Tradeshow attendees or alliances and ask them to guest blog for you.
   (Tip: send them a template of 5 easy questions they can answer quickly)
9. Use the “Bump” app to exchange information quickly on sites like LinkedIn etc.
10. Ask people to opt-in to your newsletter.
    This can be the most valuable information you can gather from your prospects. When they provide you their email address, they are actively asking for you to stay in touch.

Share the wealth. Any tips you have that have worked well at your trade show(s)?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]