During my LinkedIn training sessions and keynotes, I’m often asked how much LinkedIn Skills matter on your profile, or better yet “Why do people endorse me for skills I haven’t listed?” I originally thought this section didn’t matter at all, but I’ve come to find that the Skills and Endorsements section not only helps you…

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As a part-time College Professor, one of the first assignments my students need to complete is an online audit and analysis of their digital footprint. They are expected to log out of all their social media accounts, Google their name and answer the question: “From the lens of a recruiter, would you hire you based…

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