Want to know a costless way to deepen your relationships AND help your build business? MUTUAL INTRODUCTIONS When you are of service for your connections, you automatically start to build rapport and trust. Instead of attempting to push your idea(s) onto your prospect so they buy into your products/services, find out what THEIR needs are…

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Your staff are your best brand ambassadors. They are much more likely to share your company “wins” and update their network on “what’s new” within your organization than your clients are. In fact, according to Ciceron.com, companies that foster the brand ambassador experience on average a 19.2% increase in operating income. Encouraging your employees to get involved and…

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Your LinkedIn Profile is what I like to call “your resume with personality”. Many people thought this channel was just used for job searching, but professionals now understand that this channel is exceptionally important for building business and deepening relationships. This isn’t the channel where people are wasting time, this is the channel where executives are…

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As we head into the fall season, we’ll also be getting back into the business groove and attending many conferences. Since LinkedIn is the world’s largest business network, it’s natural you’ll want to make sure you are aligning your professional relationships with this powerful platform. Here are 4 easy steps to use LinkedIn to deepen relationships at conferences. Step #1: Ensure…

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The best way to convert clients is through word-of-mouth awareness. When influencers share your content, there is a 3x to 10x increase in conversions Third party endorsements from influencers and referrals are one of the most powerful and trusted forms of marketing. Why? Influencers have a pre-established tribe who are passionate about the influencer and…

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