Hey Big Spender! Social Media users spend more money online. This really shouldn’t be surprising since the heaviest users of Social Media are engaged. They are using platforms such as Facebook and Twitter to find out who provides the best deals and customer service. In this (brave) new world of Social Media, customers have the…

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As you may have heard, Facebook is in some “hot water” (again!) for the new “Instant Personalization” program. Contrary to the opt-in requirement as outlined in Canada’s Privacy Information Protection and Electronic Documents Act (PIPEDA),  Facebook automatically opts-in their 400 million members to various changes on their site. Mark Zuckerberg said, in his April 21…

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