As you may have heard, Facebook is in some “hot water” (again!) for the new “Instant Personalization” program.
Contrary to the opt-in requirement as outlined in Canada’s Privacy Information Protection and Electronic Documents Act (PIPEDA), Facebook automatically opts-in their 400 million members to various changes on their site.
Mark Zuckerberg said, in his April 21 keynote, that Facebook is, “building towards a web where the default is social.”
As a marketer, I’m interested to see how the program will change the dynamics of the Internet as we know it.
As an individual, the “instant personalization” program makes me quite nervous.
So, fellow Facebook users, I share with you some of the tips on how to change your Privacy Settings.
If you only want SOME of your friends to see this information (i.e. keeping business friends separate from personal friends), then be sure to segment your Friends into lists and set your privacy options to “Custom”. If you haven’t done this yet, there is a brief tutorial on the PUNCH!media blog here:
http://punchmedia.wordpress.com/2010/03/11/to-friend-or-not-to-friend-the-blurred-relationship-between-friends-and-business/
And while you’re in the Privacy Settings area, also be sure to check out ALL of the information you’ve automatically been opted in to share.
Such as: “What your friends can share about you.”
(image above courtesy of http://www.allfacebook.com)
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
I’ve increasingly been anti Facebook, not having logged into it since January, until yesterday. I was surprised by the amount of new changes that has happened. What has been keeping me away from my Facebook account was I felt that I have lost control of my profile. There were too many options and links, new features, and the environment increasingly unfamiliar. What I needed were small, usable tips that adds value to my time while on Facebook. Thanks for this privacy settings tip (thumbs up!).
[…] lot of coverage about the new changes to Facebook, including the Instant Personalization program (We posted a blog on how opt-out – but perhaps it’s all a moot […]