Posts Tagged ‘church vs state’
Principle of Reciprocity: how will this affect social media campaigns?
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between “church vs state”. Is it possible that bloggers will give kudos to products because they are being rewarded for doing so? Does the Principle of Reciprocity have any influence on the results of…
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