Posts Tagged ‘branding’
How marketers can easily 10X their organization’s brand presence in 2020.
Generating “top of the funnel” awareness is always on the minds of marketers. “How do we get in front of more people?” is often the sales rallying cry. If you’re a savvy marketer, you know that it’s not about being in front of more people, it’s about being in front of the RIGHT people more often. Who is considered…
Read MoreBling is not better on LinkedIn: Why you should keep your bullet-bling to a minimum. ✓◘ ♫ ■ ♥ ☎ ✍♜ ♝ ♞ ♟⚾
In the cluttered cacophony of Social Media, if you’re looking dominate your niche, some people will use any means necessary to stand out and capture attention. Since you only have a few seconds to make a first impression, some people use the following bullets in their header or within the body/text of their copy on…
Read MoreWhat’s the ROI of YOU?
Since the very first moment I began helping businesses and professionals use Social Media to build their brand, I’ve been asked “What’s the ROI of Social Media?“. When it comes down to developing a strategy and converting clients, ROI (which stands for return-on-investment) is essential. You want to be sure the time and money you’re…
Read MoreWhy you need to write your LinkedIn Summary for the READER
Your LinkedIn Profile is what I like to call “your resume with personality”. Many people thought this channel was just used for job searching, but professionals now understand that this channel is exceptionally important for building business and deepening relationships. This isn’t the channel where people are wasting time, this is the channel where executives are…
Read More4 Ways To Turn Employees Into Powerful Brand Ambassadors
Every single person who works for your organization is a brand ambassador. Each and every touchpoint your clients/customers have with your brand makes an impression. Are you missing out on opportunities to extend your business and brand “story”?My guess is that you probably are. According to the 2012 Edelman Trust Barometer, company employees have more credibility…
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