Do you know how to fascinate?

Sally Hogshead, author of the book “FASCINATE” says that we have less than 9 seconds to make a first impression.

Her material and online program help you uncover your natural strengths through 7 Triggers of Fascination and 49 Personality Archetypes.

Looking through the 7 Triggers, I was certain I was going to rank high in the “trust” area but I was surprised to receive the results that my primary Trigger was  “Prestige” which is outlined as:

  • someone who rapidly earns respect
  • focuses on adding value through better execution
  • conscientious of the smallest details
  • motivated by a competitive spirit and determined outlook
  • expects the highest quality deliverables from self and others

I was a little surprised with the word “prestige” but as I went through the descriptions and was told my archetype (The Perfectionist), I found that this online test really did seem to ring true.

Lately I’ve become really interested in not only the psychology of Social Media but I’ve been following authors Sally Hogshead and Marcus Buckingham as they both seem to focus on identifying your strengths and leveraging what you’re naturally gifted to do while being mindful of the potential pitfalls from some of the areas you are weaker in.

Sally Hogshead explains: “When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re doing it effortlessly”

From the Social Media perspective, your first impression may be when someone Googles you.

What impression are you making on your LinkedIn profile? Are you fascinating your prospective clients by building out your LinkedIn summary and headline?

How about your blog, or your Facebook page? Is your branding consistent? Are you connecting effectively with your target audience?

Making a strong first impression is important and I’ve heard the “rule of thumb” that it takes between 8 to 10 times for someone to see you/your brand before they start to resonate with it. And by resonance, this means your prospective clients feel a deep psychological bond with your brand. (I cannot find the statistical data to back this number up but I’ve heard it referred to in the Keller Brand Equity Model)

The new way of marketing is not about how you push your business onto others – it’s how your prospective clients feel about you.

They are buying because they know, like and trust you. Are you communicating your core brand pillars and strengths effectively?

ACTION ITEM: Take a moment now to review you LinkedIn Summary.

Think about how it sounds from your prospective clients point-of-view. Would you buy from you? Are you “fascinating”?

Tweak with the copy to make it professional yet personal. 

Share below some of the ways you’ve showcased yourself as fascinating! What is your unique value proposition? What makes you unique?

Posted in LinkedIn Tips, Social Media Marketing Tips, Social Media Sales Tips and tagged , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.