LinkedIn Company Page Updates

Did you know that you can content to specific audiences on your LinkedIn Company page?

You can tailor your reach to organization size, industry, function, seniority, geography, and language preference.

The minimum threshold to use this functionality is a minimum of 300 followers.

Here’s how to target an update on your Company Page:

  1. Click “Start a Post” your Company Page.
  2. Click the “Public” option from the dropdown at the top of the update box.
  3. Where is says “Anyone”, click on the dropdown menu to “Targeted Audience”. (Please note you must have more than 300 followers to allow this functionality)
  4. On the Target audience settings pop up, select your targeting criteria/filters.
  5. Click Save at the bottom of the page.
  6. Click Post.

If your settings or audience are too narrow, try removing some of the filters to broaden your scope.

P.S. You cannot notify employee/team members when posting a targeted update.

Happy Posting!

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer, Principal of PUNCH!media and author of “CREATE. CONNECT. CONVERT” Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include Investment Planning Counsel, Guardian Life Insurance Company of America and TVO. PUNCH!media's goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.

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