Over 93% of information we communicate is done via body language.* And yet, we’re spending a LOT more time with written communication; emailing and using Social Media.
We can’t easily convey the tone of our voice or a flirty wink of the eye. So, what can you do to maintain digital “body” language?
Personalize: People love to “hear” their name.
Be sure to send a personalized introduction to say why you want to connect.
Emotions: You can’t always share the tone of your voice. You can use emoticons 🙂 or play with cheeky hashtags #justsayin
DO NOT WRITE IN ALL CAPS. This implies you’re shouting and you wouldn’t do this in real life.
Be real. People want to connect with other people. Not with robots. Even if you are communicating from behind a brand logo, you could use your initials or your first name.
Say “thank you”. If people take the time to comment on your page or RT your content, it’s nice to acknowledge they’ve taken time to share your posts.
Any other suggestions or thoughts I’ve missed? Share your comments below.
*source: http://en.m.wikipedia.org/wiki/Body_language
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
