Posts Tagged ‘social selling’

Inbound Leads & Why Your LinkedIn Profile Should Be Up-To-Date

Inbound Leads & Why Your LinkedIn Profile Should Be Up-To-Date

When it comes to sales and Social Media, I’ve learned that many professionals just want to skip the part about developing their professional story. I have to admit, I’m a bit perplexed as to why people still aren’t convinced that your digital footprint or your online first impression should be the FIRST place you start.…

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What is Social Selling?

What_Is_SocialSelling

“Social Selling” is a buzz term that doesn’t replace your existing sales & marketing initiatives – it simply ENHANCES it. You know that LinkedIn is no longer considered just a “resume site”; it’s a way you can dominate your niche and help to convert clients. You are a brand. Prospective clients are “Googling” you to…

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So, you’ve updated your LinkedIn profile…now what?

As a part-time College Professor, one of the first assignments my students need to complete is an online audit and analysis of their digital footprint. They are expected to log out of all their social media accounts, Google their name and answer the question: “From the lens of a recruiter, would you hire you based…

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