Many businesses think “If I set up a profile on Facebook or Twitter, I’m using Social Media”. Not quite. I seem to be a broken record as I repeat: It’s all about engagement, engagement, engagement (and listening!) In Twitter, take a look at the following accounts: Home Depot Canada:  http://twitter.com/homedepotcanada Pizza Pizza Canada: http://twitter.com/PizzaPizzaLtd Forever 21: http://twitter.com/Forever21_tweet…

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Hey Big Spender! Social Media users spend more money online. This really shouldn’t be surprising since the heaviest users of Social Media are engaged. They are using platforms such as Facebook and Twitter to find out who provides the best deals and customer service. In this (brave) new world of Social Media, customers have the…

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From Ashton Kutcher versus CNN, to the Hudson Plane crash to the Iranian elections: Twitter certainly has been a “buzz” word. It’s interesting to note that a new study by RJMetrics found that by year-end Twitter had just over 75 million user accounts. New user growth peaked last July at 7.8 million new users per…

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A very interesting video on Social Media ROI: Socialnomics [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][youtube=http://www.youtube.com/watch?v=ypmfs3z8esI&hl=en_US&fs=1&] Fun to see WHO is making money using Social Media. Don’t you think this video have more impact if they showcased HOW?…

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