Twitter Tips
Social Media Done Right: Ford
There are companies who “do Social Media” and there are companies who “do Social Media RIGHT”. This week, I was teaching the students about Social Media & Business and one of our Case Studies of Social Media done right is Ford Canada. The class watched the following video which was uploaded to YouTube on September 15, 2010…
Read MoreSocial Media Marketing for Business-to-Business (B2B)
When you hear “Social Media Marketing”, you think of Facebook. Don’t you? Well, although Facebook certainly has a stronghold on the world of Social Media, they aren’t the “end all, be all”. If your customer base is business-to-business, Facebook is probably not the most useful tool. So what other options do you have? Blog: Your…
Read MoreTop 10 Tips for Integrating Social Media at Tradeshows
Whether you are business to consumer (B2C) or business to business (B2B), trade shows are often an important part of your marketing mix. Are you using social media to enhance your presence? Here are my top 10 tips for integrating your Social Media presence, increasing your brand presence exposure and capturing your audience. Remember: be true…
Read MoreHow #140Conf answers the question “What’s the deal with Twitter”?
At many of my seminars, I often hear “What is up with Twitter? I looked at it, signed up for account, but I just don’t get it” And truthfully, when I first signed on as @diaperdisco (my first business), I only kinda, sorta “got it” but thought it was a pretty big “time suck”. I’m…
Read MoreTo Tweet or Not to Tweet? – That is the question
For people who are relatively new to Social Media there are a lot of barriers to adopting sites such as Facebook, Twitter, LinkedIn, blogging etc as a marketing channel for their business. Some of barriers are: lack of time fear of lack of control overwhelmed with too much information don’t understand how to communicate online…
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