Social Media Strategy
How To Empower Your Team As Brand Ambassadors
Some of your best brand ambassadors are the team you work with. Did you know that happy staff are MUCH more likely to share posts than your clients? If employees trust the CEO, they are much more likely to engage and become a brand ambassador or advocate. So how can you empower your team to share…
Read MoreYou don’t have to be on all the Social Media channels. KNOCK OUT the ones that aren’t working for you!
As an Adjunct Professor, corporate trainer and strategist, I have to stay on top of the ever-changing landscape in Social Media. It’s challenging. It’s overwhelming. It’s non-stop. And, I do this ALL day – EVERY day (yes, even on evenings and weekends). I love Social Media for many reasons. It’s non-linear, it’s about relationship-building, and…
Read MoreLinkedIn Time Management: How To Stay Focused On Your Goals
Time management seems to be one of the #1 challenges for EVERYONE, when it comes to Social Media. Social Media is overwhelming. Social Media is time consuming. Social Media can be incredibly beneficial for you and your business when it’s used properly. The best way to manage feeling overwhelmed with Social Media is to get…
Read More“Social Media is more about sociology and psychology more than technology”
As you probably know, I’m an avid follower of Brian Solis. Back in 2007 in this blog post, he wrote “Social Media is about sociology and psychology more than technology”. And he’s absolutely, 100% true. When we are engaging with our clients and customers online, we may think we are communicating computer to computer, when…
Read MoreWhat’s The Difference Between Advertising and Editorial?
As you may know, I spent a few years working for a publishing company (St. Joseph Media) selling advertising space for Weddingbells and Fashion Magazine. My clients would often ask me: “How do I get editorial coverage”? This is because the “word-of-mouth” endorsement from someone who is unbiased and trustworthy is one of the strongest…
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