Social Media Marketing Tips Archives

My “spidey senses are tingling” the same way I was excited about all things Internet-related in 1997 and again with the popularization of social media in 2006. Generative AI, Artificial Intelligence, ChatGPT all sound very confusing but this technology is going to revolutionize the way we live and work in the same way we can’t…

I always prefer to talk about Best Practices instead of mistakes, but we can often learn from what *not* to do so that we can stay on the path to success. 1. You’re everywhere online. Stay focused on your strategy. Be where your audience is. If you are everywhere all the time, you aren’t really…

Status updates are a non-intrusive way of publishing great information to your target audience without overtly “selling” to them. When you publish great information that is relevant, timely and solves your potential client’s problems, then you imply that you are the perfect fit for their needs. But your time is limited, and you want to…

As a follow up to my former blog post: Is Facebook Dying A Slow Death?, the answer seems to be “yes indeed” As you will see in the following video from the Huffington Post online, Facebook has lost nearly 9 million visitors in the US and 2 million in the UK. There is more penetration…

By now, you may have heard or seen that Facebook has now “introduced” hashtags (#) to their users. A brief explanation: “A hashtag is a word or a phrase prefixed with the symbol #. It is a form of metadata tag.” (Source: Wikipedia) In a nutshell: hashtags essentially allow people to follow a conversation or a “thread” when everyone uses the…