Policy and Strategy
5 Ways To Save Time When Using Social Media
Last week, I presented about “Social Media In The Next Decade” at the Chartered Business Valuators Conference in Ottawa. I kicked of my talk to say that Social Media is no longer “the future of marketing” it’s the present of marketing. Your business HAS to have a presence online because your clients are online. I…
Read MoreHow Long Does It Take To Recover From A PR Crisis? (Infographic)
As outlined in the PUNCH!media e-book, “How To Handle Your Worst Case Scenario”, timing is EVERYTHING. Be sure you respond promptly and as authentically as you can with honest, sincere apologies. Would you be able to handle a PR Crisis effectively if this happens to YOUR business? Download the free…
Read MoreMonitoring Your Reputation Online (Infographic)
As I’ve recently written in my e-book “How to Handle Your Worst-Case Scenario”, it’s VERY important for you to be proactive with your reputation management. And yet, according to this infographic, only 61% ACTUALLY do! Do you have a PR Crisis Plan ready? Source: http://visual.ly/ultimate-guide-monitoring-your-online-reputation Source: http://zenogroup.com/#!/content/blog/social-media-corporate-reputation-blind-spot For ongoing tips about reputation management and social media,…
Read More4 Ways To Increase Your Sales Using Social Media Just a Few Minutes Per Day
Your customers are far more empowered than ever. They can Google all the answers they need. What do they need from you? Trustworthy information that helps them make the right decisions. You want to be the “go-to” person for all their needs. You want them to know, like and trust you. How do you do…
Read MoreWhy You Shouldn’t (or Should!) Hire Someone To Manage Your Social Media Accounts
I’ve been asked (many times) – should I outsource my Social Media management to someone else? It’s a tough question to answer because I think there are many variables to take into consideration. 1) does the person/company REALLY know your business 2) would you have that person/company answer your phone for you and be able…
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