From a professional standpoint, your LinkedIn profile is your first online impression. When people Google your name, LinkedIn is often the highest ranked sites. Typically, when people are researching you before a meeting, they will be looking at your profile to see who you are, what you do, and if you can help them. Forrester…

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What_Is_SocialSelling

“Social Selling” is a buzz term that doesn’t replace your existing sales & marketing initiatives – it simply ENHANCES it. You know that LinkedIn is no longer considered just a “resume site”; it’s a way you can dominate your niche and help to convert clients. You are a brand. Prospective clients are “Googling” you to…

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During my LinkedIn training sessions and keynotes, I’m often asked how much LinkedIn Skills matter on your profile, or better yet “Why do people endorse me for skills I haven’t listed?” I originally thought this section didn’t matter at all, but I’ve come to find that the Skills and Endorsements section not only helps you…

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