According to the Los Angeles Times, statistics show that women are emerging as the having the purchasing power. (I’m sure you’re thinking, “yeah, tell me something I *don’t* know).   By 2020, the total amount of women’s private U.S. wealth will be approximately $22 trillion. So are they using Social Networking or Twitter to make decisions?…

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Social media is an ideal way for businesses to connect with consumers. Engaging with your target audience builds relationships and if used properly, builds trust and converts sales. Ideally your content should entertain, educate and/or engage. Be transparent. Be authentic. Ask for advice, or assist people with their problems. Listen to responses. Let your customers…

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A friend of mine uploaded the following link to his Facebook account: http://adage.com/u/J3M8xb It’s a very clever viral marketing campaign for the opening of Ikea’s new store in Malmo, Sweden. Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. During a two-week period, 12 of the store’s showrooms were uploaded to Gutavsson’s photo album. …

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