Crisis Management Tips Archives – Page 2 of 3

Your customers are far more empowered than ever. They can Google all the answers they need. What do they need from you? Trustworthy information that helps them make the right decisions. You want to be the “go-to” person for all their needs. You want them to know, like and trust you. How do you do…

I’ve been asked (many times) – should I outsource my Social Media management to someone else? It’s a tough question to answer because I think there are many variables to take into consideration. 1) does the person/company REALLY know your business 2) would you have that person/company answer your phone for you and be able…

As I wrote about, Facebook’s Graph Search has real potential to become a PR disaster for business. And since 92% of US companies use Social Networking to find media talent, what we put up on Facebook has a bearing on whether we get hired – or potentially fired. Launched in January 2013, Facewash scans your profile…

Facebook’s recent beta launch of Graph Search isn’t widely accessible to all just yet but it’s already making me very nervous. As I’ve written before, I’ve got a “love/hate” relationship with the worlds biggest Social Media network. I love that it’s allowed me to reconnect with “long lost friends”. I love it as a marketer who…

Open letter to anyone who uses Social Media. As a trainer of Social Media, if often tell students and businesses: “don’t publish anything online that you wouldn’t want to see on a billboard”. How often do you see people who post inappropriate pictures? Or comment and “like” inappropriate Facebook pages so it ends up in…

Crisis Management Tips

Why You Shouldn’t (or Should!) Hire Someone To Manage Your Social Media Accounts

Why Facebook’s Graph Search is a PR Disaster Waiting to Happen