Social Media….Demented and sad, but social.
I’ve always loved the Judd Nelson’s character John Bender says in Breakfast Club “So it’s sorta social. Demented and sad, but social”. That’s kind of the way I feel about Social Media. Personally, I feel comfortable hiding behind the computer while joining the virtual networking called Social Media. This medium has transformed cold calling into…
Read MoreThe Value of Social Media
Social Media is undoubtedly here to stay. From Blogs to Twitter to Facebook to LinkedIn, are you really tapping into the value these applications can bring to your business? The new wave in marketing is “dialogue”. It’s no longer simply “push” marketing. It’s creating a deeper relationship with your customers. Are you listening to what…
Read MoreIKEA hijacked the tagging feature on Facebook.
A friend of mine uploaded the following link to his Facebook account: http://adage.com/u/J3M8xb It’s a very clever viral marketing campaign for the opening of Ikea’s new store in Malmo, Sweden. Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. During a two-week period, 12 of the store’s showrooms were uploaded to Gutavsson’s photo album. …
Read MoreYes Virginia, there IS an e-Santa Claus.
According to ClickZ, Social Media and Mobile Media are set to take off in a BIG way. The study conducted by Deloitte said: 17 percent planned to use social media sites to shop for gifts during the next several weeks 60 percent are planning to use the sites to hunt down discounts, coupons, and bargains…
Read MoreTrendspotting with Twitter
One of the best sources to keep on top of trends is Twitter. I’ve talked to a lot of people and businesses who don’t understand the value of Twitter. Why would any one want to put random information out into the “ether”? How can anyone communicate in 140 characters? Sure, some people post things like…
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