Dear LinkedIn: Don’t try to be Facebook. Be the BEST business site you can possibly be.
Dear LinkedIn, I’ve been your friend, fan, follower and member for quite a few years now. I am so passionate about what you do, I also train businesses and write profiles for executives so they can develop a strong presence they can be proud of. You may not be the “sexiest” of all the channels,…
Read MoreWhy Facebook’s DISLIKE button is a GOOD thing for your business.
It was announced recently that Facebook is working on alternatives to the “LIKE” button, particularly for sad or emotional moments. As we all know, there currently isn’t an adequate way to express our empathy or sympathy on the world’s largest Social Media channel. When someone announces they’ve lost a loved one, or simply have had…
Read MoreYou don’t have to be on all the Social Media channels. KNOCK OUT the ones that aren’t working for you!
As an Adjunct Professor, corporate trainer and strategist, I have to stay on top of the ever-changing landscape in Social Media. It’s challenging. It’s overwhelming. It’s non-stop. And, I do this ALL day – EVERY day (yes, even on evenings and weekends). I love Social Media for many reasons. It’s non-linear, it’s about relationship-building, and…
Read MoreSocial Selling: What the heck is it, and why you should care.
Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. (Source: Wikipedia) Note…
Read More4 Ways To Look Unprofessional On LinkedIn
Looking unprofessional on LinkedIn is a BIG faux pas. Particularly since LinkedIn is the world’s largest PROFESSIONAL network! Here are 4 ways you will look unprofessional on LinkedIn #1: POST A SELFIE Save the selfies for Instagram. Your photo is one of the very first impressions people see when they go to your profile. It’s not…
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