What I learned from appearing on CTVs “The Social”
Last week, I was a guest on CTVs “The Social”, talking about Social Media. It was the first time I appeared on national television (“The Social” is similar to “The View” in the US). The Social is a daily talk show that “gives fresh, daily, perspective on up-to-the-minute news, pop culture, and lifestyle topics”. For the days…
Read MoreShould your LinkedIn Summary be LONG or SHORT?
You probably know that you have 2,000 characters within your LinkedIn Summary to really craft a compelling story about who you are, what you do and how you help your target audience. When I write and optimize LinkedIn profiles for executives, I often maximize the character count. I want to be sure I completely capture…
Read MoreHow To Delete Duplicate LinkedIn Accounts
Do you have MORE THAN ONE LinkedIn account? Uh. Oh. This could cause a lot of confusion for your connections. Will the REAL YOU please stand up? Deleting that second (or third, or fourth) LinkedIn account is fairly straightforward. Here’s how: When possible, merge the accounts. Click here: https://www.linkedin.com/help/linkedin/answer/1275?lang=en If you have the original email…
Read MoreDo THIS on LinkedIn before you go to your next meeting.
LinkedIn can be a treasure trove of information. Both for you and for your prospective client. Your clients can research who you are and YOU can research who your clients are – before you even meet. This is a part of “Social Selling”. Here are some basic steps that you really should take before every meeting. #1)…
Read MoreHow To Add More Quality Connections On LinkedIn By Personalizing Your Connection Requests – EVERY time!
In this fast-paced, information-packed world of Social Media, there is far too much automation and not enough personal “touches”. As human beings, we want to feel like we matter. We want to connect human-to-human, not computer-to-computer. One of the often overlooked aspects of building business connections is found within LinkedIn connections. One of the #1…
Read More