How to change the “Connect” button to the “Follow” button on LinkedIn
I don’t connect with everyone and anyone on LinkedIn. As a long-time marketer, I know “EVERYONE” is not a strategy. I do accept new connections into my network regularly, but I also make sure we can provide an exchange of value. To limit the number of connection requests I receive, I’ve changed my “Connect” button…
Read MoreHow to update your LinkedIn Cover Image with an image that really stands out.
You know that funky blue area behind your headshot? That prime visual real estate that sits directly behind your photo is a 1400 x 425 pixel banner that can really make your LinkedIn presence POP. The following are some examples that may inspire you to change your Cover image: Minerva Sanchez Rudman’s cover image highlights…
Read MoreHow to request a testimonial on LinkedIn
Online reviews are crucial in the decision-making process. In fact, 93% of people say that online reviews impact purchase decisions. Obtaining testimonials on LinkedIn can be very easy. Simply visit the profile of the person that you’d like to receive a testimonial from. This could be a colleague, a client, or anyone who can provide…
Read MoreAttitude is everything – Finding opportunities when things don’t go as planned.
On Wednesday night (thanks to Toronto traffic), I arrived ten minutes late to a free event I had registered for. Upon arrival I was told that I wouldn’t be allowed to attend because they were at capacity. The event team was *very* apologetic, and invited me to stay for the cocktail hour directly after the…
Read MoreWhy I hate automated “bots” and think you should never use them to make new connections on LinkedIn
It seems that almost everywhere we turn, we are told that robots and computers are taking over the world. As many bank tellers have been replaced by ATMs, and cashiers are being replaced by self-checkouts, robots are replacing automated tasks. I’ll even admit that, in many cases, I prefer to use bots or online chats…
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