So, you want to be a speaker – chatting with Amy Ruddell, VP of Macgregor Communications.
Amy Ruddell just happens to be one of my favourite people and agreed to chat with me about how to become a professional speaker. I’ve had the pleasure of speaking at some of Amy’s conferences including BA*World/Project World an The Administrative Professionals Conference of Canada. Not only are these events informative, but Amy knows how…
Read MoreHow To Brand Yourself Property To Obtain More Opportunities – with Amy Davies from First 30 Inc.
I’m delighted to launch this series of interviews with some of the brightest minds in a wide range of different industries. My first guest is Amy Davies, who is the CEO and Founder of First 30 – a custom virtual onboarding and career transitioning experience that empowers employees and helps them feel welcome and engaged from…
Read MoreHow to segment your audience for LinkedIn Company Pages.
Did you know that you can content to specific audiences on your LinkedIn Company page? You can tailor your reach to organization size, industry, function, seniority, geography, and language preference. The minimum threshold to use this functionality is a minimum of 300 followers. Here’s how to target an update on your Company Page: Click “Start…
Read MoreHow to let people know the proper way to pronounce your name on LinkedIn
You’d think a name like Leslie Hughes would be easy to pronounce, right? Throughout my entire life I’ve heard my surname pronounced “HEWJ-ess”, “HUG-hess” and even “HUGGIES”. Well, LinkedIn has recently launched a functionality where you can tell people how to pronounce your name. Want to add it to your profile? Here’s how: Copied directly…
Read MoreWishing you had 100,000 views on your profile or posts? Don’t be fooled by vanity metrics.
I’ll admit, I’m guilty of feeling inadequate when I see professionals announce “Look! I’ve had 100,000 views on my posts!”. Immediately my brain wonders: “What I’m doing wrong that MY posts are receiving that kind of reach?“ Years ago, I built a following of 5,000+ on Twitter. I felt really proud to have built such…
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