Posts by Leslie Hughes
How To Search For Prospects Using LinkedIn
We often use LinkedIn to make a great first impression, and build connections, but we don’t often realize that we can SEARCH for prospective clients using this wonderful tool. Here’s how: Step #1: Click on the “Advanced” link beside the top Search bar. Step #2: Use the “Title” field or the “Keyword” field to add your…
Read MoreRevealed: The #1 Reason You Should Attend The Art of Marketing Conferences
The Art of Marketing is undoubtedly one of the best investments of your time and money. I’ve attended many of their events and have had the privilege of seeing the foremost marketing thought leaders speak including Michael Gerber (E-Myth Revisited), Daniel Pink (Drive), and Dr. Robert Cialdini (Influence: The Psychology of Persuasion). I’ve been inspired…
Read MoreWhat I learned from appearing on CTVs “The Social”
Last week, I was a guest on CTVs “The Social”, talking about Social Media. It was the first time I appeared on national television (“The Social” is similar to “The View” in the US). The Social is a daily talk show that “gives fresh, daily, perspective on up-to-the-minute news, pop culture, and lifestyle topics”. For the days…
Read MoreShould your LinkedIn Summary be LONG or SHORT?
You probably know that you have 2,000 characters within your LinkedIn Summary to really craft a compelling story about who you are, what you do and how you help your target audience. When I write and optimize LinkedIn profiles for executives, I often maximize the character count. I want to be sure I completely capture…
Read MoreHow To Delete Duplicate LinkedIn Accounts
Do you have MORE THAN ONE LinkedIn account? Uh. Oh. This could cause a lot of confusion for your connections. Will the REAL YOU please stand up? Deleting that second (or third, or fourth) LinkedIn account is fairly straightforward. Here’s how: When possible, merge the accounts. Click here: https://www.linkedin.com/help/linkedin/answer/1275?lang=en If you have the original email…
Read More