ConvertUsingLinkedIn

11.4 touchpoints. That’s the number, according to Forrester Research that is the average pieces of content your customers see before they make a purchase. (The rule of thumb was usually 8-10 times but Forrester has a more specific number). So how can you use LinkedIn to guide your prospects through the sales funnel? Make sure…

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Backing up your data is like doing your taxes. You put it off until you actually HAVE to. Or, you’ve learned your lesson the hard way by having your system crash and you’ve lost all your data. We have to remember that sites like LinkedIn are “walled gardens”. They hold the key to the data…

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UnprofessionalLinkedIn

Did you know that “users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”? I love to see professionals and companies express interest in using LinkedIn as a business tool, but it surprises me how many people have NOT have invested in optimizing their presence. As you probably know, LinkedIn is MUCH more than just a…

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Have you added any connections that you now regret? Some people don’t want to stay connected to their competition. They may feel their competitors have access to their clients and can keep up-to-date on their status. Or perhaps, you have connected with someone who monopolizes too much of your LinkedIn feed with too many, or irrelevant…

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