On the heels of three major bridal magazines closing last year (Conde Nast’s Modern Bride and Elegant Bride, and InStyle Weddings), Get Married Media is the first wedding magazine to use Microsoft Tag. A free application that brides can download in their mobile phones uses Microsoft’s barcode technology (gettag.mobi) allows users to snap a picture of the barcode which will allow them additional content from editorial and ads to videos and photos and more. Brides can also save Tags to view at another time, do further research and buy products from their phones.
The Microsoft Tag Reader is compatible with many different mobile phones including Apple iPhone; Blackberry 81xx, 83xx and Bold; and Windows Mobile 5 and 6.
A target audience like brides will provide very interesting feedback. They are a group that is intensely focused on the “perfect day” which is driven by emotions, politics and budget (or budget constraints).
Each couple spends an average of two years planning their event. I hope we’ll have results sooner than later.
Stay tuned!
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
