Top 5 MUSTS For A Great Website

At PUNCH!media, we LOVE to answer questions and help you to build your best online presence.

We asked our friend Richard at CMS Web Solutions:

What are your top 5 tips for a great site?

1. It must look professional and resonate with your company’s branding/image.
Remember potential customers, media & even potential employees will use your website for research. People can’t help making a judgement based on your you on your website.

2. It must be easy-to-navigate.
Don’t make your visitor work to find information.

3. It must be visitor-focused.
Remember it’s typically a single person looking at your website. Speak to them & provide the information that they are looking for.

4. It must be built to industry standards.
Be sure it’s tested on various browsers/devices and loads quickly.

5. It must be optimized for search engines.

Google is the online “Yellow Pages”. You want to rank high when people are actively searching for your business.

Really great advice!

We’d also like bring in other specialists to help answer your questions on:

Measuring metrics
PR crisis planning
Traditional marketing tactics
and of course more social media stuff.

So let us know and we’ll find the answers for you! Email leslie@punchmedia.ca or post your question below.

About our friends at CMS Web Solutions

CMS Web Solutions offers website design, affordable on page search engine optimization (SEO), social media marketing and design & mobile websites.

Posted in General Social Media tips, Uncategorized and tagged guest blogger, web design

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

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2 Comments

Virginia Middleton (@vmiddleton) on August 9, 2011 at 11:50 am

Thanks for sharing these handy tips. While some of these may seem quite logical, it’s easy to forget your audience and the purpose of your website.

It’s often easy to get stuck on having a site you believe to be perfect, when really it’s not meeting the needs of those who matter most.
- punchmedia on August 9, 2011 at 3:06 pm
  
  Yes, Virginia, I think we can all be guilty of looking at our business from our own perspective instead of focusing on the needs/wants of our clients. 🙂